Benefits Of Blogging
As more and more methods of advertising your business emerge, we are seeing fewer and fewer companies blogging. However, this shouldn’t be the case. No matter how sophisticated your digital marketing campaign is, you should never forget about blogging. It’s an essential part of any SEO strategy. And this is just one of the benefits of blogging.
Search engines LOVE fresh and engaging content. During their crawls, if no new content is picked up, it’s more than likely this will go against the grain of what the algorithms like and you will start to see yourself sliding down the search results in no time at all. Whereas blogging allows you to provide your website with fresh and engaging content.
When you blog it also helps to bolster the trust that you have with potential customers. It can give new visitors to your website an insight both into your business and your products. If you consistently blog you also start to build a sense of community and you will soon have people wanting to know when the next blog is coming out.
The benefits of blogging aren’t just confined to your website. When you are blogging this also gives you material that you can repurpose for other reasons such as your social media channels and/or any newsletters that you send out. Snipping important parts of your blog and making for great posts for social media channels such as LinkedIn, Twitter and Facebook.
Blogging can also deliver long term benefits as well as short term benefits. If you see trends coming from customers asking the same type of questions, why not put a blog together that answer these questions. This then saves the visitor going through an extra few touchpoints just to get an answer to their question and could even speed up their decision-making process.
Blogging can also help facilitate a critical element of any successful SEO strategy which is linking. This is whereby you have both inbound and outbound links to your blog from other organisations which is not only favoured by the major search engines algorithms but can also add credibility to your business and its reputation.
Blogging can also be seen as a way to inform your audience about any developments whether it be from within the business itself or regarding any product development. It can even help push any promotions or sales that you have going on or build up suspense regarding a new product launch.
As you can see there are many benefits to blogging and it can be used for many different reasons. And so if you’re not blogging at present you certainly should consider starting as blogging as possible. We can always help and assist with helping you blog and pointing you in the right direction when it comes to the type of content your specific company should be blogging.
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