Instagram scams - Laskos

Instagram is by far one of the fastest-growing social networks on the planet. It has as many as 500 MILLION active daily users. And was the network that sprung the concept of the ‘influencer’. Unfortunately, it has attracted the wrong type of attention with such rapid growth and traction, with these being cyber criminals. Who will always hop around the internet to wherever is in trend at the moment in time, hoping to take advantage of those who aren’t too internet-savvy. Thankfully, today, we are going to look at how you can spot scams on Instagram so that you can keep yourself safe.

Like many common internet scams, one of the most common scams on Instagram is people trying to imitate legitimate brands, similar to the popular method used through email phishing. It is so rampant in fact, that it is reported that around 20% of all fashion posts are by counterfeit brands or scammers.

The equivalent of 50,000 Instagram accounts. Thankfully, there are a few quick ways to distinguish between real and fake brands. Firstly look at their followers and the age of the account, do they have <1000 followers and a few posts? That’s a counterfeit account. Instagram also operates a verified system with a tick showing which accounts have gone through the proper verification process.

There are also a lot of fake investment scams on Instagram doing the rounds. Similar to many other networks, the scammers try to lure people in with the hope of a foolproof investment. It’s such a problem in fact that those who had fell victim to the scams had lost more than £350,000 in a single year. Typically the scammers will approach you not publicly but through your DM’s. Usually leading with the premise that they will only require just a few hundred pounds in investment from yourself to generate a sizeable return on your initial investment, never actually delivering on that promise.

Signs of a scam:-

  • A message from a friend or contact asking you to click on a link that is out of the norm.
  • People claiming that you have ‘won a prize.
  • A request for money or investment from someone that you don’t know.
  • Posts with poor grammar and spelling.

Ways to stay safe on Instagram:-

  • Don’t click on suspicious links.
  • If it sounds too good to be true, it usually is.
  • Make your account private and keep it away from prying eyes.
  • Enable two-factor authentication on your account.
  • Keep an eye on third-party apps.
  • Always check if an account is verified.

In summary, these are some of the top scams you’re likely to find on Instagram and some of the best advice we can give you to stay safe on what is one of the fastest-growing social networks on the planet. If you want to know more about the world of digital follow us here at

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