Why should I be using social media?
More people than ever before will search online when looking for products and services. You must have social media set up so that you are visible when people are looking for products and/or services that you sell in Bolton or across the UK.
Which platforms are best?
Facebook by far is the most popular platform in terms of users. And it is a great starting point and one you should have your business signed up to. However, it all depends on your business and your clientele. For example, if you’re in B2B, LinkedIn can be great. If you’re selling products, Instagram can be great for sharing pictures of your products. It works on a case-by-case basis. At Laskos we will analyse your business and identify which social channels are a good fit for your business.
How often should I post?
It’s more difficult than it seems to strike the perfect balance between posting enough so that people are getting to know your brand, but, at the same time, not bombarding them with posts and sales posts. And again, it varies on the social media channel. Platforms such as Snapchat, Pinterest, and Twitter make it more acceptable to post more often than not so much on LinkedIn & Facebook.
Should I be scheduling my social media posts?
Yes, you should. There are plenty of platforms out there that can help you schedule your social media posts. This frees you up a time to focus on your business in Bolton or even to spend some time out of the office. These posts can be scheduled for peak times on your chosen social networks to gain maximum exposure.
How much should I be spending on social media marketing?
It’s hard to put an exact figure on how much you should be spending. It all depends on the size of your business, your budget and what you want to achieve. However, here at Laskos, we will work with you to tailor and create a bespoke campaign that is both cost-effective but gives you the most for your money.
