It’s important to have a website no matter what industry you’re in. However, that is just the first step. Next, you’ll naturally want to know how your website is performing. How many visitors are you getting per day? Which are your busiest days for traffic through your website? Where do most of your visitors come from? Google Analytics can help you answer all of these questions.
These are all questions that can be answered by integrating Google Analytics with your website. It can be set up in a matter of minutes without needing to know too much techy-stuff and gives you as a business owner or entrepreneur a holistic thorough and thorough view of how effective your digital presence is. Today we run through the basics of Google Analytics.
Gain valuable insights
The more insights you gain from your website, the more improvement you can make to the overall user experience. This means trying to decrease your bounce rate, making sure pages are loading a reasonable period, and trying to make sure your conversion rate is as high as possible.
GA also allows you to start to understand your audience. It can let you know if, for example, 8/10 visitors you get come from Facebook and 2/10 come from Google. It can also tell you at what time during the day your website is busiest. Aiding in helping you tailor any adverts or social campaigns to be launched and most prevalent during these times.
It also shows you what pages are most popular. And the opposite. If there is one particular page people are visiting but immediately leaving the site or that page on, take a look at that page and compare it to the other pages on your website and try to recognize some noticeable differences.
Why you should be choosing Google Analytics
There are many different options you can choose from when it comes to setting up Analytics for your website. But apart from it being undoubtedly one of the best options, GA is also free. This means that you can link it with your website at no cost at all. And it is also extremely user-friendly, meaning that you don’t have to be tech-savvy to understand how to set it up with your website.
It can represent data in simple ways for you to understand however if you want to dive a bit deeper there are also options for you to extract some deeper-lying data in case you have a specific area in concern on your website that you are keen on on to investigate and to look into. All in all, it is the complete package when it comes to providing you with comprehensive insights into your website and user activity.
Hopefully today this has given you a bit more of an insight into GA and how it can help your website. If you want to know more or if you want to stay up to date with the digital world, make sure that you subscribe to us here at Laskos.com, the home of digital.