You may have heard of the term SEO. It stands for Search Engine Optimisation. It’s the science behind getting your website ranking on searches on search engines such as Google and Bing. Visibly increasing traffic to your website and increasing the number of leads you’ll receive. However, there is a lot to know when it comes to implementing SEO correctly so today we are going to look at some of the basics of SEO so that you can start optimising your website today.
SEO is important and vital for your overall digital strategy because not only can it drive traffic to your website, but also specific traffic. Users who are specifically searching for services and businesses like yours. Maximising your chance of turning these visitors into leads and converting them into sales.
So let’s take Google for example. They have a very complex algorithm behind how they rank websites which are constantly changing. However, there are things that they are consistently looking for when ranking your website. These include:-
- High quality and relevant information to search queries.
- Fresh engaging content.
- Evergreen content.
- A reasonable loading speed.
- That your website is responsive/mobile-friendly.
- Keywords and their respective usage.
- How many tweets/posts have been shared from your social media.
When implementing SEO on your website there is a lot of research that needs to be done beforehand. This includes research to see what keywords are prevalent in your industry. What are users searching for when they are looking to get their car serviced for example? Like a lot of marketing, it’s all about understanding consumer behaviour and what they’re most likely to search so that you can ensure that you are there showing when they search.
Google also loves posts that drive engagement. And so if you’re blogging this can be a great way to encourage and increase user engagement with your brand and to help your overall SEO strategy. It’s also incredibly helpful to allow users to share your content and posts, maximising the exposure for your brand and business.
Today we have covered just some of the basics of SEO. There is plenty more to know about SEO and implementing it correctly in your business and on your website can help drive a lot more traffic to your website.
If you want to know more about SEO, get in touch with us here at Laskos, your home of digital.