It’s no secret that social media has become an incredibly powerful tool for marketing campaigns for businesses. With a lot of businesses focusing millions of their marketing budgets on campaigns to go viral and ad campaigns on platforms such as Facebook and Twitter. However, there is one social media platform that is under-utilised by a lot of businesses despite how effective it can be. And that’s Instagram. Today we are going to take a look at how powerful Instagram can be for business.

One of the ways Instagram can be powerful for your business is through its main asset and that is images. If you are a product-based business, it can allow you to showcase your products to the world. And the high usage of hashtags on Instagram in comparison to other platforms means that you can target a more specific and niche audience organically.

Instagram also integrates into a lot of third-party platforms meaning you can schedule your posts for your business saving you time to focus on other areas of your business. Features such as Instagram stories also allow your fans, customer and general audience to go behind the scenes with you on a day-to-day business. To get to know you as a business and you a bit better. It can also show them the life cycle of their products. With more consumers than ever before curious as to where their products come from, this is a really big one.

Now, resisting hashtags. Along with Twitter, hashtags play a big part in trends on Instagram. And they are a great way to expand both your organic reach and your paid reach in campaigns. The platform allows you to use up to 30 hashtags per post. And by using campaign-specific hashtags you can increase the visibility of your adverts, leading to a higher number of people seeing your adverts, turning into more leads and hopefully more sales.

Instagram is also a great place to collaborate with influencers or other businesses. A lot of businesses will pay high-profile influencers to promote their product. Not only advertising your product but also giving your produce a huge reach and an affordable cost in comparison to paid.



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