An outdated or broken website can spell doom for your business. Customers may give up in frustration or even run to the nearest competitor. You can make sure this doesn’t happen with a solid website design, but it doesn’t stop there.
Technology changes every few years, so keeping your website up-to-date is imperative to stay relevant in the marketplace. Regular website redesign serves many benefits and should be done whenever possible. If you’re still on the edge about it, then read on to learn exactly why you should get started on it right away.
YOU’RE EMBARRASSED ABOUT YOUR WEBSITE
You want your website to be beautiful and impressive to any potential clients and customers. A poorly designed or outdated website can hinder or even hurt your business. Capture their hearts with excellent website design and functionality and sleep soundly at night.
STAY UP-TO-DATE WITH DESIGN TRENDS
Website design trends tend to change every 2 or 3 years, which means your website needs constant tuning to stay up-to-date. Is it responsive with mobile devices? Does it function properly on the desktop? Every minute factor matters when it comes to website design.
Focus on the overall user experience to see the bigger picture. Industry standards now demand simple design with simple patterns and an intuitive interface. Your competitors will be ready for each successive trend, so try to beat them to the punch to improve your results.
CLIENTS OR CUSTOMERS COMPLAIN
Every visitor matters when it comes to your business. A confused, unhappy, or unsatisfied visitor can mean a lost opportunity that could have been converted into a sale. Visitor feedback is crucial and can help make your website better to use.
Common complaints from visitors include:
* Where is your website?
* Why doesn’t your website load?
* Why doesn’t the shopping cart work?
* What does your company do?
* Where is your organization located?
* Where can I buy your product?
A well-designed website can answer their questions and point them in the right direction, saving valuable company resources. Design your website to prevent these problems from even occurring in the first place.
ENHANCE WEBSITE SECURITY
Cybercrime rates increase every year and businesses have much to lose in the process. An outdated website is vulnerable to all sorts of attacks that can have rippling effects. Redesigning your website can keep your customer data safe, guard against the latest threats, comply with industry standards, and create peace of mind for clients.
OUTDO COMPETITOR WEBSITES
Competition is becoming increasingly fierce in certain markets and competitors are keen to grab their shares of the pie. Having an outdated website can send your visitors straight into their waiting arms. Losing sales to competitors is certainly not the best business strategy.
Your competitors may grab more customers if:
* They like their websites better
* They have better experiences
* They can find them easier on search engines
* They enjoy their functionality
* They love their content
Design and redesign your website in a way that pleases the customer to stop them from going to your competitors.
OPTIMIZE FOR MOBILE VISITORS
Mobile users have increased significantly in recent years and smart companies make it their top priority to capture potential leads. Search engines even favor mobile-friendly designs over their unresponsive counterparts. Taking the extra step to ensure mobile responsiveness can pay off in the long run.
GENERATE MORE QUALIFIED LEADS
Companies with more leads have more opportunities to make sales and with more sales comes improved growth. A robust website optimizes for lead generation by making it easier to capture leads with call-to-actions (CTA’s) in the right places. Businesses that focus on leads can improve their bottom lines.
ADD MORE FUNCTIONALITY
A static website can provide useful information for visitors, but adding functions can help them do so much more. The right functions can help them fill out forms, chat with live agents, or even view photos. Redesigning your website can allow those functions to come alive.
WHY SHOULD YOU GET A WEBSITE REDESIGN?
Setting up a website was just the first step in achieving business success. A full website redesign can boost your confidence, keep your business relevant, prevent customer complaints, increase website security, expel the competition, engage mobile viewers, add functionality, and find more qualified leads. It’s completely worth the investment. For more information on how Laskos can you help you redesign your website contact us using the menu above.